Effective travel booking systems are essential when you are running a successful travel website. They are necessary for any travel operator wanting to provide the best service to its customers as well as to increase sales and margins. Although there are many available, it is worth considering the qualities of what makes a good system before choosing one which might not be as effective.
Benefits for travel companies
If you are a travel agent or tour operator, good travel booking systems allow you to package your own holidays so that you can offer more competitive prices, even when you are competing with very low prices to start with. This leads to better margins and boosts sales.
Customers will visit a travel website looking for a variety of possible products, including flights, hotels, cruises and car hire. When they start to make searches, good travel booking systems can return results with packaged prices so that the customers do not see the individual product prices. This allows you to conceal mark-ups and leads to increased margins.
Benefits for customers
For customers, there are also many benefits of having a good system in place. Dynamic packaging systems improve the experience for customers by mimicking the experience of going into an actual travel store, leading to a more natural buying experience. This makes it more flexible and often cheaper for them to find exactly what they are looking for.
Rapid new sources of data
The best dynamic packaging systems incorporate new sources of data rapidly, meaning you can take advantage of new product feeds for hotels, flights and other products and get them on the market quickly. This also enables customers to start buying immediately without you having to suffer from any down time.
The importance of good web design
Booking systems should also be very flexible so that they can be used for your unique requirements. One of the things you should be looking for is a great website that is very flexible with page layouts so you can add information such as brochure content. Travel website designers who specialise in this area can make your website dynamic and attractive so that it inspires sales and improves the experience for the customer.
Various data sources
A good booking system should also search a number of data sources, including XML Feeds, Web Services and APIs. This will allow you to provide a number of results from a large variety of products in a format that will be familiar to the user.
Our own travel booking system